Tag Archives: MBA Career

Commercial Analytics – Dr. Robert Siegmund (Part 3) What should MBAs do to pursue a career in commercial analytics? In general, I would say that the MBA is a perfect preparation for a career in commercial analytics as a good business school will actually teach many of the analytical tools needed in the daily work […]

Commercial Analytics – Dr. Robert Siegmund (Part 2) Challenges in Commercial Analytics and Commercial Insights Commercial analytics has a larger number of challenges. You need to master the skills of several disciplines: strategic marketing, market and social research, competitive intelligence, data analytics, forecasting and strategic planning You need to be comfortable to deal with large […]