Commercial Analytics – Dr. Robert Siegmund (Part 2) Challenges in Commercial Analytics and Commercial Insights Commercial analytics has a larger number of challenges. You need to master the skills of several disciplines: strategic marketing, market and social research, competitive intelligence, data analytics, forecasting and strategic planning You need to be comfortable to deal with large […]
This is a continuation of Part 4. Hence, if you missed it, you can access it through the below link. Recommend reading the previous parts before proceeding below. Let’s continue with the macro reasons why Employers don’t find good candidates Can’t Hire Good Candidates? This is why (Part 4) # 10. Do Not Understand / […]
Commercial Analytics – Dr. Robert Siegmund (Part 1) My name is Dr. Robert Siegmund and have been Director of Commercial Analytics at Actelion, a Swiss biopharmaceutical company specialized in orphan diseases until February 2014. Currently, I work as an independent consultant in the areas of market research, competitive intelligence and market analytics and I love […]